![]() ![]() In drive-ins in colder climes, they even had individual hanging heaters similar in style to the speakers. You could also control the volume of your individual speaker and, presumably, the talking and noise of those in the car with you. In addition, with individual speakers hanging inside your car window, sound was better than at many older theaters. At the drive-in, you could eat all you wanted in the comfort of your own car. The Appalachian Theatre in Boone, for example, had a soda shop outside of the theater entrance and patrons were encouraged to consume food and drink in the shop itself before or after the film. At many movie theaters in traditional buildings-called "hard tops" in the business to distinguish them from drive-ins-drinking and eating would have been done outside of the seating space for the film. Drive-ins were also located on the outskirts of towns where the city lights would not interfere with the projected image on the screen and where, coincidentally, the traffic was lighter than downtown.Ī less obvious advantage of the drive-ins was concessions. But at the drive-in, your seats were in your car-your parking space became the theater. As more and more people moved out of cities and small towns into the suburbs, using their cars to commute to and from work and shopping, theater goers were faced with longer drives to see a show and fewer parking spaces once they arrived in town. There were obvious and not so obvious reasons for the popularity of the drive-ins. Suburban and rural drive-in theaters were a natural extension of the car-crazy culture that fueled the 1950s. Although drive-in movie theaters had their beginnings in the 1930s, it was in the post-World War II era when they truly flourished.
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